More programs. Same team.
Qualify leads in seconds. Build audiences in hours. Ship more programs without more headcount. Novalith runs the revenue and event operations your team is doing by hand. Across HubSpot, Apollo, Salesforce, and the stack you already use.
What changes when revenue and event ops run on the same brain.
More programs shipped. More deals routed cleanly. Fewer late nights chasing approvals and rebuilding the same audience three different ways.
Leads qualify themselves.
Multi-source intake. ICP scoring. Dedup across systems. Routed to the right rep with full context and a personalized first-touch draft.
Audiences build in minutes.
Pulls from Apollo, HubSpot, CRM, and attendee lists. Deduped, enriched, segmented. Marketing ops back to strategy work.
Every program runs the same baseline.
Brief intake, approvals, landing pages, attendee comms. One shape per event. No more reinventing the runbook each time.
Four operations live across revenue and events.
Each one mapped against how your team actually qualifies, builds, and ships today. Deployed inside HubSpot, Apollo, Salesforce, and Luma. Measured against a clear cycle-time target.
Lead qualification and routing.
Pulls leads from your forms, events, and inbound channels. Scores against your real ICP definition. Dedupes across email and account ID. Routes to the right rep with full context and a personalized first-touch draft ready to send.
Audience building and enrichment.
Pulls from Apollo, HubSpot, attendee lists, and CRM. Dedupes across email and account ID. Maps titles to your taxonomy. Enriches with intent and event history. Segments by ICP. List ready for activation in minutes.
Event intake and runbook ops.
Brief intake captures budget, audience, and sponsor scope. Auto-generates the landing page, registration form, and attendee comm sequence. Above-budget items route to ops lead. Every event runs on the same governed baseline.
Sponsor and content approval ops.
Sponsor onboarding, contract routing, content approval, and publishing operations across editorial and revenue teams. Reviews route by content type and value. Every approval logged. Nothing waits in a Slack thread.
Ready-to-deploy operations for B2B media and event teams.
Each blueprint is a scoped operation we can map, deploy, and prove in weeks. Pick the one closest to where your revenue and event teams are losing time.
Multi-source lead qualification
Scored against ICP. Deduped. Routed in under a minute.
BLUEPRINT 02Audience build and segmentation
Sources pulled, deduped, enriched, segmented. Ready in hours.
BLUEPRINT 03Event intake and runbook
Brief to live event with the same baseline every program.
BLUEPRINT 04Sponsor onboarding
Docs, contracts, and tier setup routed through approvals.
BLUEPRINT 05Content approval workflow
Reviews by content type and value. Logged end-to-end.
BLUEPRINT 06Attendee communications
Pre, during, and post-event sequences ready to launch.
Start where your revenue or event team is losing the most time.
Two weeks. One operation mapped end-to-end. A written assessment with the deployment plan, business case, and what to defer. Whether or not you move forward.
- ✓ The highest-leverage starting point, ranked by business impact
- ✓ A business case tied to your real cost, speed, and capacity metrics
- ✓ A deployment plan with scope, timeline, and guardrails
- ✓ An honest view of what to automate now and what to defer